For the 19th FINA World Championships, FINA has announced an innovative NFT project.

Individual world records holders in the next tournament in Budapest, Hungary will get personalised NFTs as well as a $50,000 award, according to FINA, the International Swimming Federation.

The competition will run from June 18 to July 3; fans can watch it live on CBCSports.ca, the CBC Sports app, and CBC Gem starting at 10 a.m. ET on Saturday. The CBC-TV network will also increase its weekend coverage. The tournament offers a $5.72M prize fund in addition to the NFTs.

Digital artist Krizbo from Budapest will produce the artwork, which will then be coined as NFTs on the blockchain and given to each World Record breaker on June 25 during the special awards ceremony at the Duna Arena.

Husain Al Masallam, president of FINA, expressed his enthusiasm for taking part in this novel idea and recognised the significance of an athlete breaking a World Record. Thanks to NFTs and blockchain technology, such memorable events are now transportable and irreplaceable.

Although FINA's choice to produce NFTs for World Record breaking individually is undoubtedly original, it's not the only cutting-edge Web3 concept in sports. You can read about all of those in our newsletter. At NFT Drops Calendar, we've been covering athletes, sports teams, and leagues investing in NFTs, Web3, and the metaverse.

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