In order to bring her Malibu Mansion to the Metaverse, Paris Hilton teams up with the Sandbox.

prominent socialite Paris Hilton recently disclosed that her company, 11:11 Media, is introducing her audience to The Sandbox, an immersive virtual gaming environment.

Hilton is enhancing her Web3 presence. She portrays herself as an entrepreneur, DJ, and "OG crypto queen." Hilton is a Web3 early adopter, and her brand and persona have already experimented in the metaverse. Last year, Hilton made her debut on the popular gaming platform Roblox, where she created the virtual island "Paris World," which was modeled after her Beverly Hills home.

The Sandbox currently has 300 relationships with organizations including Warner Music Group, Ubisoft, other celebrities like Steve Aoki and Snoop Dogg, and businesses like The Smurfs and Adidas. Considered to be the best "decentralized virtual world," The Sandbox.

In an interview with CNBC, Paris Hilton remarked, "Snoop Dogg released his universe in there, which is great, and I was very pleased when I saw it." I'm incredibly eager to spread Paris World around the globe; we'll be collaborating with a few more sites.

Fans may experience everything Paris has to offer thanks to Hilton's arrival into the Sandbox. Her imaginary Malibu estate will host open community events like rooftop parties. A Halloween event will also be open to players.

She intends to conduct virtual events in The Sandbox and sell NFTs with Parisian themes, but she insists that this is just the beginning of her creations.

Since that isn't the priority at the moment, Hilton stated, "Right now we're largely focusing on the experiences and not the commercialization." However, we will be developing digital wearables, collaborating with many brands, and working on a number of fascinating initiatives that I am unable to share just yet.

The venue will be introduced along with a set of 11 avatars with Paris Hilton themes, each representing one of her many identities, by Paris' 11:11 media company, which will also supply the required firepower to ensure the venue's smooth deployment inside the metaverse.

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